YouTube Thumbnails

Sean McDowell is an apologist and professor at Biola University. His YouTube channel tackles some of the biggest questions about God, morality, and contemporary culture. The assignment was to transform existing thumbnails to more meaningfully reflect content and grab viewer attention. 


Client: Sean McDowell

Services: Market research, YouTube strategy, thumbnail design

Outcome

We extended reach to 14 new countries, increased engagement by 34%, and increased views by 1.6M+

Before

after