DanceFest: Roca Fuerte

DanceFest is an annual conference that brings together hundreds of dancers for workshops and community. The goal of this project was to increase attendance through unique event branding and marketing with the theme "Roca Fuerte."

Client: Olor Fragante

Services: Event branding, copy, and print & digital marketing

Outcome

I first created a unique logotype to commemorate the 10th Anniversary of DanceFest then developed branding for the event. The event theme was based on a bible verse that called for imagery and colors of nature. These were then used for print materials and marketing via social media, website, and email.

Impact

Increased audience reach that resulted in a growth of new first time registrations to the conference. Also increased engagement on company's social media.